The Financial Services Roundtable has launched a new multimedia ad campaign in support of legislation that would make it easier for businesses to share information about cyber threats with the federal government.

The advocacy effort to pass the Cybersecurity Information Sharing Act will include radio, digital and social media ads, according to FSR. The campaign also will include the release of a new video ad. All ads can be viewed on the website StopCyberThreats.com.

The ads will target policymakers in Washington, D.C.

"We need a Team America approach to taking on cyber criminals and this bill will help us do that," FSR CEO Tim Pawlenty said. "Without a team approach, the personal information of consumers is more at risk and we urge political leaders to collaborate and get this crucial bill over the finish line."

CISA is not without controversy. Last week, the Computer & Communications Industry Association spoke out against the bill because the group says it didn't go far enough to protect privacy. The association represents some of the largest technology companies, such as Google and Microsoft.

FSR, on the other hand, said CISA would encourage financial institutions and the private sector to share incoming threat information and not personal information.

The bill is currently before the Senate.

MORE CEO DATELINE

• Fly-ins this week: Heart group takes realigned agenda to Capitol Hill
• Tech association speaks out against cybersecurity bill
• BIO head urges passage of GMO labeling bill
• Business Roundtable pushes for rebranded No Child Left Behind Act
• Recording industry association hits new file sharing app with lawsuit